Meet the Creator of the Egg That Broke Instagram

It could! Just nine days after the thought, that record was cracked. Mr. Godfrey had beaten Ms. Jenner’s post about her infant daughter with a simple picture of an egg. The original egg post now has more than 52 million likes — her post is shy of 19 million — and the egg’s account now has more than 10 million followers.

Why an egg? Mr. Godfrey explained: “An egg has no gender, race or religion. An egg is an egg, it’s universal.”

Mr. Godfrey, a 29-year-old advertising creative who works at The & Partnership in London, and the two friends he has enlisted to help him with the account have now delivered their second act. It is a commercial produced with and aired on the streaming service Hulu, timed to take advantage of the annual Super Bowl ad extravaganza. In it, the egg shares a story about how going viral has affected its mental health.

“The pressure of social media is getting to me,” the egg discloses in the commercial, after introducing itself. “If you’re struggling, too, talk to someone.”

The ad then directs viewers to the website for the nonprofit Mental Health America. The creators say that mental health is the first of several causes that the egg — which they and their fans call Eugene — will come to stand for.

“People have fallen in love with this egg, and Eugene the egg wants to continue to spread positive messages,” said Alissa Khan-Whelan, 26, one of the friends working with Mr. Godfrey.

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